The lush grasses and wild herbs of our green hills and valleys, nourished by abundant rain provide much of the goodness that infuses the meat with its unique Welsh flavour and exceptional texture. Our farmers are passionate about the quality of food they produce, and use traditional farming practices that have been handed down over the generations. It’s sustainable farming*, with farmer and dog standing side by side with their herd!

The result is Welsh Beef – tasty, natural, and versatile. Our beef is rich in iron, vitamins, and protein to give you a hearty dose of all the nutrients needed to stay healthy. Welsh Beef is also a protected food of geographic origin (PGI), meaning you’re getting genuine Welsh product with a recognised link between the quality of the meat and the traditions and environment of Wales.

*Click on Find out more for more information